Ismael Flores Trujano

Revitalized and redefined the brand's essence by envisioning and implementing a holistic transformation of the customer experience across all channel programs worldwide. Crafted innovative store designs for both Monobrand and Multibrand routes to market, seamlessly blending artistry and functionality to captivate audiences. From conceptualization to execution, carefully managed the development of architectural and facade designs that embodied Apple’s brand essence. With meticulous attention to detail, reimagined fixture language, ultimately securing multiple patents.

2013 - 2017

Space planning, design and implementation of Apple branded programs across multiple carriers and retailers throughout Latinamerican countries.

Directed the marketing campaign for the 1st Apple retail store in Mexico and led a team of Creatives and Producers who oversaw all marketing communications, while delivering a campaign relevant to the local market yet with a global look and feel. The campaign was inspired in the Mexican Trajineras, which are a motive of celebration for Mexico City residents.

Multiple deliverables were required to successfully announce the opening of the store and create awareness and excitement in the Mexican market. A barricade, vinyl on front of store, direct email, Apple website, social media, local newspapers, etc…

Spoon Design

Beijing, China. 2006

Holistic design solution for Caroline Deleens fashion designer brand (Mushi) in Beijing China.

The design was based on a black and white concept with red highlights and all elements were bespoke, all fixtures, lighting and even hangers were specifically designed. The central piece of  the store is a light column made out of fabric that changes to color red throughout the day.  All brand guidelines were created simultaneously with the design of this store.  

Design in collaboration with Eric Prigent.

China 2006 - 2008

Store design and project management for multiple Cartier stores around China. All projects included site feasibility assessment, fascia design, space planning, and interior design.

Florence, Italy 2008

International Design competition winner

This rocking library consists of a rocking chair anchored by two book shelves that give the support function. The chair gives privacy and a comfortable space to read and be surrounded by books. No bolts or metal  was used in the design all joints are made out of wood. Won 1st place.

Beijing, China 2007

Eric Paris Salon, Academy and Headquarters

This project takes over an old warehouse in Dashazi Art District in Beijing to allocate Eric Paris Salon and Academy

Consists of two main areas, the hair salon and the academy. The outside of the building maintained its main look and feel only being modified by an exterior glass and metal structure.

Mexico 2008 -2013

Responsible for all Architecture, Space Planning, Visual Merchandising, Graphics and In Store Communications.

Localized US BestBuy retail format to Mexican market, including architecture, fixtures, interactive experiences and visual merchandising.

Developed and selected local manufacturers maintaining the brand look and feel while lowering costs.

Established and led all new store opening design process and refit - remodel process for Mexico. 

Managed and directed multiple external design, architectural, mechanical and structural firms for all store openings in Mexico.

Photo credits Bob Perzel.

Mexico City 2013

This design intended to renew the typical BestBuy bigbox design and evolve the standard design know in the US to a more customer centric / service oriented experience by changing the layout, signage, interactive experiences and material palette.

The intention was to create a whole new store design concept for BestBuy Mexico stores creating a new layout where customer service was at the center of the store and introducing new fixtures, more interactive experiences, internal navigational communications and different material pallet to give a more contemporary look and feel and better customer experience.

Modular Fixture System.

consisted of a three element design  that combines to create many configurations, given flexibility and taking advantage of stores with limited space.

Interactive Audio Experience.

Updated Audio experience to take advantage of new digital elements providing better customer experience.

Custom Light Fixtures.

This light fixture was created as a light box to attract customers and at the same time provides ideal lighting for products

Aerial Digital Signage

Way finding signage with digital display to upload relevant category content

TV Fixtures 

Reinterpreted TV merchandising to become more space efficient and visually attractive.

Mexico 2010

Developed new store concept to attend Mexican market needs and further expand the brand in country. The design involved not only interior and fixture design but all visual merchandising, store communications, planograms, and interactive experiences.

Modular flexible furniture system

Light fixtures were custom designed 

Beijing, China 2006

Pro bono marketing campaign for Unicef China.

2006 - 2013